Our brands

We have achieved our leading position through our brands of proven quality and trust. That is why we are present every day in all spheres that aim at a healthy future.

PHOENIX Pharma

PHOENIX Pharma

We are a daily support for those who care about the health of people in Serbia. Our distribution and logistics processes are standardized and defined so that the supply of our customers across the country is fast and reliable. Through our call centre and BETTY partnership program, we are available to our customers so that their and our health care mission can meet even the greatest challenges.

 

Find our more
EL Pharma

EL Pharma

We have focused our activities, our know-how and resources primarily on our foreign partners and on their presentation and promotion on 4 local markets.

The broad scope of our services enables foreign drug manufacturers to enter the regional market and reach local consumers.

 

Find our more
INO-Pharm

INO-Pharm

INO-Pharm has been part of PHOENIX group since 2012. We are specialized in the procurement, importing and distribution of medicines and medical devices that need special treatment.

Find our more
BENU pharmacy insitution

BENU pharmacy institution

Pharmacy institution BENU is the largest chain of pharmacies in Serbia and is part of a large international company PHOENIX.

 

Find our more
BETTY Partnership Program

BETTY Partnership Program

Through an umbrella partnership program, the PHOENIX group brings together 13 brands in 16 countries across Europe with more than 12,300 independent pharmacies.

For the pharmaceutical industry, as well as for independent pharmacies, such programs mean a synergy of experience and knowledge, an outstanding approach in the development of pharmaceutical services in the pharmacy and customized solutions through 13 strong local brands, one of which is BETTY.

Find our more
LIVSANE A PHOENIX Brand

LIVSANE a PHOENIX Brand

PHOENIX group  has its own private label brand under the name LIVSANE, which has been present in the markets of the region since 2015.
LIVSANE is an exclusive brand available only in BENU and BETTY pharmacies, and it has a wide range of products of top quality. Attractive design, visibility on the shelves, clear message and affordable prices are the epithets associated with LIVSANE.

Find our more